Kiwibank chief executive Steve Jurkovich says it's a hugely exciting and pivotal year for the New Zealand owned bank as the bank is going through a significant business transformation.
The new identity and logo are inspired by the concept of a thriving Aotearoa and was designed around the te ao Māori metaphor for a thriving whānau and community which is symbolised in pā harakeke.
The outer leaves are the tūpuna, our ancestors, representing knowledge and wisdom. The inner leaves, the mātua or parents which protect and nurture the central new shoots, being the tamariki or children – the next generation and future growth.
Our customers will start to see the changes rollout across their banking environments later this year and can understand more of the background story around the modern and progressive new design in the video above.