Inspiration from the Harakeke plant
In te ao Māori, a pā of Harakeke symbolise a thriving whānau and community. The outer leaves are the tūpuna, our ancestors, representing knowledge and wisdom. The inner leaves, the mātua or parents which protect and nurture the central new shoots, being the tamariki or children – the next generation and future growth. It’s a metaphor of our brands promise and expression and represents where we are today and where we’re going.
Our new logo is formed of a Harakeke leaf reaching for the sun - alive, folding and twisting.
The folding Harakeke leaf is the hero of our identity system along with the wordmark. The frame is open, made from a slender leaf that can frame our stories.
The combination of both the dark and bright green along with the fold delivers three-dimensionality and again is inspired by the Harakeke leaf. The darker green being the shaded side of the leaf whilst the brighter is the side lit by the sun. The greens represent the best of Kiwibank and the introduction of black and white are synonymous with New Zealand.
Our brand colours are born of the Harakeke plant. They’re a nod to our past and an expression of our future.
- Karerā | Bright Green | The pursuit of growth
- Kākāriki | Dark Green | The mana of the great trees of the forest, maturity
- Te Pō | Black | The realm of potential
- Puāwai | Dusk | The flower blossom a metaphor of a healthy plant, where the bellbirds land to sing
- Te Ao Mārama | Clear & White | The colour of enlightenment and aspiration