Purpose & Brand

Our Purpose and Brand team work together to build trust and reputation by connecting our customers and our people to our brand and purpose.
Marketing team working

This is Brand & Marketing

The Brand and Marketing team is responsible for the development and delivery of Kiwibank’s brand identity and marketing, ensuring that all customer communications are aligned to our enterprise strategy and performance objectives. They have our current and future customers at the core of what they do and maintain our brand's identity across all touchpoints. The team is made up of four key areas: Brand and Content, Marketing, Marketing Performance, and Web and E-commerce.

This is Corporate Affairs

The Corporate Affairs team is responsible for the development and delivery of Kiwibank’s communications and engagement strategy across internal communications, external communications, and government relations. The team is focused on building trust and reputation through compelling storytelling that highlights what we're doing to deliver on our purpose, and the positive impact we're having for New Zealand.

This is Māori Advisory

The Māori Advisory team is responsible for integrating the strengths of Te Ao Māori into our organisation by developing our capability and understanding of te reo Māori me ōna Tikanga. The first Kiwibank Rautaki Māori – Hoake Ki Uta was endorsed in June 2021. Representation of Te Ao Māori within Kiwibank is critical in delivering on our purpose of Kiwi making Kiwi better off. The team navigates the needs of the organisation and represent the needs of Māori within Kiwibank.

In my role I wear the Māori Advisory hat but I’m also me, so I give from a deep and personal part of me, even though it’s for my job. It’s a different feeling when you do things in such an intentional way, not treating a meeting or a conversation like a transaction – people walk away with a feeling of warmth and enlightenment, and I feel like this makes a big difference.
Keiha Te Ngoungou, Māori Advisor

This is Purpose & Sustainability

We've set three ambitious goals of how we're going to support tamariki, Kiwi and Aotearoa to be better off. The Purpose and Sustainability team are the engine room bringing this to life across Kiwibank, influencing key decisions made across the business to ensure that we consider the impact that our decisions have on our people, customers, communities, and the environment. We're responsible for Kiwibank’s internal and external sustainability reporting, including our climate related disclosures; our B Corp certification. We bring expertise and passion for financial wellbeing, sustainability, climate and reporting to the business.

This is Sustainable Finance

The Sustainable Finance team is focussed on enabling a more resilient and sustainable Aotearoa for Kiwi and Kiwi businesses. They're experts in identifying and managing climate and Environmental Social and Governance (ESG) issues. But their opportunity is how we support customers to respond in innovative ways to our evolving world. To do this, the team manage the Responsible Business Banking Policy, integrate climate and ESG risk into everyday thinking, and develop financial (think the Sustainable Business Loans) and non-financial (think carbon management) propositions.

This is Customer Experience Research & Design

The Customer Experience Research & Design team is responsible for the discovery and design of our customer propositions, services and human, digital and connected cross-channel experiences. Focused on bringing customers to the heart of what we do, the team provide insights on what matters the most to customers and opportunities to improve their experience. They then lead the CX and UX design of services to deliver on our purpose. This team is made up of three key areas: Customer Experience (CX), User Experience (UX), and Research & Insights.