Twenty years after Kiwibank opened for business and the first Kiwibank accounts were opened, chief executive Steve Jurkovich said the New Zealand-owned bank had more than delivered on its purpose of making Kiwi better off and was strongly positioned to have an even bigger impact in the future.
“Kiwibank’s growth in two short decades is remarkable. Over one million customers have joined us because they want to bank with a New Zealand-owned bank where 100% of our profits stay right here in Aotearoa.
“Today, we’re the largest New Zealand-owned bank. We’ve helped hundreds of thousands of Kiwi into homes and tens of thousands of businesses to grow and thrive. This includes supporting iconic, purpose driven brands like Fix & Fogg go global and high-growth companies like Sharesies become a substantial market player.”
“Our impact on Aotearoa has been equally important with highlights being our longstanding sponsorship of New Zealander of the Year - Ngā Tohu Pou Kōhure o Aotearoa and our investment in helping Kiwi to be financially secure through our partnerships with Banqer, Ngā Tāngata, The Ākina Foundation, and Digital Inclusion Alliance Aotearoa.”
“It’s been an absolute privilege to lead Kiwibank through the past three years but there are many thousands of Kiwibankers, past and present, who can be incredibly proud of the role they have played to get us to where we are today.”
Mr Jurkovich said he was hugely excited about Kiwibank’s ambitious plans for the future and the investment it was making to become the bank of choice of even more Kiwi.
“Aotearoa has changed. We’ve become a modern, progressive, and richly diverse country that demonstrates world-class innovation, agility and inclusiveness. The way that we consume media, shop, communicate, do business, and bank has changed phenomenally.
“Kiwibank is changing too. We’re two years into a five-year transformation that will enable us to help our people and customers to grow and thrive like never before. We’re delivering on this through our strategy that balances purpose and performance to achieve even greater growth while making Kiwi and Aotearoa better off.”
New brand identity revealed that signals intent for the future
Mr Jurkovich also revealed a new look for the bank to mark where the bank has come from and signal its intent for the future.
“A brand is a precious asset and lets people know who we are, what we stand for and what we care about. What was current and relevant 20 years ago needs to be treasured but it also needs to evolve. As we come of age it is a great time to reflect on who we want to be into the future.
“The design of our new identity and logo is inspired by the concept of a thriving Aotearoa and is expressed through the native harakeke plant. In te ao Māori, pā harakeke symbolise a thriving whānau and community. The outer leaves are the tūpuna, our ancestors, representing knowledge and wisdom. The inner leaves, the mātua or parents protect and nurture the central new shoots, being the tamariki or children – the next generation and our future.
“We see it as a strong expression of our brand promise and a reflection of our strong past and ambitious future ahead.
“It’s exciting times for Kiwibank and we hope New Zealanders are excited too about what the future holds for us and our ambition for the next 20 years,” Mr Jurkovich says.
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