Rugby player Sarah Hirini announced as Whatu Kōkiri Kiwibank Impact Champion


Kiwibank is proud to announce a new partnership with international rugby player, sevens legend and two-time Olympian​, Sarah Hirini, Ngāti Kahungunu, in a newly shaped role of Whatu Kōkiri Kiwibank Impact Champion.

The well-respected global rugby star is goal orientated and recognised widely as an inspirational leader.

Kiwibank CE Steve Jurkovich says: “In conversations with Sarah it became very clear, very quickly how our goals at Kiwibank and her thinking were super aligned.

“Sarah has a motto ‘want more, aspire higher’ it takes Kiwibank’s purpose statement of ‘Kiwi making Kiwi better off’ to an aspirational level and we absolutely love that," Steve says.

The partnership will see Kiwibank, and Sarah collaborate to inspire more Kiwi to commit all of themselves towards reaching their goals whether that be that in taking steps to achieve financial security, leadership, or embarking on their Te Ao Māori journey.

Sarah’s strength around goal setting on and off the sports field is something we believe all Kiwi can relate to, and our partnership with Sarah will bring that to life.

“Early on in her career, with the encouragement of her parents, Sarah partnered with her sister to purchase a home. The alternative approach to home ownership is one that Kiwibank has been championing since launching Co-own earlier in 2022. It is all about supporting more Kiwi to get on the property ladder sooner, ensuring a secure financial future for them and their whānau.

“Sarah has also played a part in championing financial security with her team-mates, and we are excited to bring this thinking, through her, to our wider customer base, and communities,” Steve says.

Sarah says: “I’m proud to partner with an organisation that’s passionate about social impact and is making a real difference for Kiwi.

“I understand how sharing my own experiences can influence outcomes for young New Zealanders – whether that be belonging, leadership, or financial security.

“My experience is that when high performance and care is woven together that gives us the freedom to be ourselves, belong and succeed.

“It’s hard to be what we can’t see so I’m passionate about inspiring young people through my experience to excel. Kiwibank is giving me a platform to authentically tell my story​ so I can inspire the next generation.

“I’m all about having the courage to commit to reaching a shared goal and I see this partnership as having great potential. I’m excited to be working with the Kiwibank team to make more Kiwi better off,” Sarah says.

Initially Sarah will work with Kiwibank in assisting to embed internal cultures before sharing her story and insights with customers, partners, and the wider community.

Read more about this partnership.