Gumboot Friday

We partner with Mike King to promote Gumboot Friday, helping to increase awareness of mental health issues and to raise funds to provide free counselling services for Kiwi kids in need.

Why gumboots?

Mike King likens depression to walking through mud every day. To give New Zealanders an insight into what that feels like, he started Gumboot Friday. It's a fundraising appeal through The Key to Life Charitable Trust that encourages Kiwi not just to donate money, but to also wear a pair of gumboots for the day.

Where does the money go?

The money raised through Gumboot Friday goes towards funding free professional counselling for vulnerable kids, so they can get the help they need when they need it.

As a foundation partner, we saw an incredible amount of support for our kids and plenty of generous contributions. In 2019, the $1.3 million raised through Gumboot Friday provided 10,670 critical counselling sessions to more than 2,500 New Zealanders – but the demand is huge and our kids need our help more than ever.

How to get behind Gumboot Friday

Gumboot Friday is on Friday 28 May this year, but you can show your support and make a donation anytime. You can donate:

  • Via internet banking – go to 'Pay & Transfer' and click 'Pay a bill', then search for Gumboot Friday Appeal
  • Using the mobile app – go to 'Pay & Transfer' and click 'Make a payment', then add Gumboot Friday Appeal as a new company payee
  • At your nearest Kiwibank
  • Through Givealittle.