There’s plenty of online research that shows who is engaging on each social platform. In New Zealand, Instagram and Facebook tend to have the largest reach across a wide range of demographics, but platforms like YouTube, LinkedIn, and TikTok are popular too.
A business doesn’t necessarily need to be present on every channel. Start by honing in on the channels where your audience is likely to engage, and where you’re likely to see a return on investment – whether this is through awareness or sales. Make sure to do these platforms justice before trialling the next.
Keep up to date with channel trends and changes. Utilise new features on the platforms to find new and unique ways to demonstrate your expertise and grab attention.