Launch & grow a successful side hustle

For Joanna, her side hustle is about so much more than just the extra income; it's a way to teach her kids valuable life lessons and build connections with the local community.

At the beginning of your journey, ask yourself: why do you want a side hustle? Is it about extra income, learning new skills, or turning a passion into something bigger? Clarifying your purpose will boost your energy and motivation when things get tough.

You don’t need to be a money maestro to get started, but you do need a manageable plan. Work out your startup costs, expected income, and how long you can keep things afloat before your side hustle stands on its own two feet.

It’s okay if numbers aren’t your thing, there’s a lot of potential support out there – mentors, business networks, and free small business courses (many NZQA-accredited) that can help you get the basics sorted. Try searching online for ‘free small business course NZ’ and you’ll find plenty of options.

There's plenty of places to look for help with your hustle. New Zealand has a thriving ecosystem for side hustlers and small business owners. Joanna recommends joining local business networks, connecting with mentors, and taking advantage of innovation hubs like the Ministry of Awesome, and programmes like Startup Aotearoa.

Reach out, ask questions, and connect with experienced side hustlers who’ve navigated the same path.

Joanna advises that one of the smartest moves you can make is to set up a separate bank account for your side hustle early. Even if you’re just starting out, keeping your business and personal finances apart should make everything easier – tracking income, claiming expenses, and showing you’re serious to customers and lenders.

It’s quick to set up, and it helps you build good habits from day one. An added bonus is no more hunting for receipts or sorting through your personal account at tax time.

Juggling a side hustle with work and family can be tough. If you’re not careful, it’s easy to burn out. Joanna emphasises the importance of remembering that your wellbeing is just as important as your bottom line.

Set boundaries, ask for help, and make time to rest and recharge. Building your support network and looking after yourself will help you go further and, more importantly, enjoy the journey.