Why StartUp+ was right for Tammara
A mission grounded in a real customer need
Eat Choice began from Tammara’s belief that dining‑out should be safe, welcoming and stress‑free, not uncertain or risky. With a validated customer need, strong mission and early traction, Eat Choice needed a bank that understood early‑stage businesses and could help unlock nationwide scale.
Through StartUp+, the business gained the support and tools that turned early promise into sustainable growth.
Practical, founder‑focused support
Tammara found a banking partner who recognised the global potential of accessibility technology, and who could provide clear, friendly guidance tailored to the realities of early‑stage entrepreneurship.
How StartUp+ is supporting Eat Choice
StartUp+ is helping Eat Choice to:
- Unlock the ability to scale nationwide and explore offshore expansion.
- Build clarity and momentum through strategic guidance.
- Access early funding that accelerates learning and capability.
- Receive practical encouragement from a team that understands the founder journey.
This support is helping Eat Choice strengthen its foundations and move confidently toward national and international growth.
Tammara presenting at Techfest, sharing her vision for safer and more accessible dining across Aotearoa
The team are knowledgeable, understand the founder journey, and are friendly. The programme has allowed us to move forward with scalability projects.Tammara Gamble, Founder, Eat Choice
What Eat Choice does
Eat Choice helps customers identify suitable menu options based on their dietary needs, while supporting the restaurant-owning community with commission-free support that ensures their offerings are meeting the necessary dietary safety requirements.
The platform improves customer trust, satisfaction and overall dining experience by making dining‑out safer and menu choices more transparent without adding operational complexity.
What ambition means to Tammara
For Tammara, ambition is simple but powerful:
It’s challenging the idea that things must stay the way they are, and turning a clear vision for safer, more accessible dining into reality.
Advice for early‑stage founders
Tammara’s advice is grounded and generous:
- Get involved early in the founder community — Aotearoa has an incredibly welcoming network of founders and supporters.
- Being part of that ecosystem accelerates everything: learning, clarity and momentum.
Enquire about StartUp+
Submit an expression of interest
If you meet the eligibility criteria, email your business plan and funding proposal to startup@kiwibank.co.nz
Don't meet the eligibility criteria?
We may still be able to help. Email startup@kiwibank.co.nz