Kiwibank to support great “Kiwi Thinking”
Ever woken up in the middle of the night with an idea buzzing around in your head? Well hold onto that thought because Kiwibank would like to hear from you.
“All too often, good ideas lack the profile to get them off the ground,” says Kiwibank Chief Executive Sam Knowles. “What we want to do is give enterprising Kiwis the opportunity to raise awareness and interest in their ideas and connect with others who can help turn these ideas into reality.”
Kiwibank is offering enterprising New Zealanders the chance to get their ideas off the ground by lending its advertising support. The bank launches its ‘Kiwi Thinking’ campaign this month and the best ideas will receive marketing support.
From 18 March, the public can upload their ideas to www.kiwithinking.co.nz. All ideas will be reviewed and assessed by a panel to select the best examples of ‘Kiwi Thinking’.
The ideas that are chosen will be published on Kiwibank’s website, and the very best will get national advertising paid for by Kiwibank. Mr Knowles said the ideas did not have to be banking related.
“A classic example of Kiwi Thinking is New Zealander of the Year, Ray Avery. His ideas have made a huge difference to millions of people around the world. When he received his award in February, Mr Avery said that while Australia could be described as ‘the lucky country, New Zealand is the clever country’. We agree with his thinking - and it’s this clever thinking that we want to encourage.”
The ‘Kiwi Thinking’ online campaign runs in conjunction with a ‘Kiwi Thinking’ marketing campaign that showcases the smart thinking behind many of Kiwibank’s products and services.
“Because Kiwibank is itself a New Zealand success story, we want to encourage and support the development of many more Kiwi successes,” says Mr Knowles.
He says that from the outset, Kiwibank has exemplified the best in Kiwi innovation and drive. “Our own Kiwi Thinking saw us setting up in PostShops around the country at a time when other banks were closing their branches. This thinking not only gave us many more locations than any other bank, it also saved us millions in set up costs. It also saw us being the first bank to open our doors on weekends, compelling our competitors to follow suit. It’s this kind of uniquely Kiwi approach that we want to encourage amongst all New Zealanders.”
For more information:
(04) 460 6831